As a Go-to-Market Manager at go AVA, you are the central interface between our ~20-person tech team and sales, marketing and management. You ensure that new and existing SaaS products are not only well built, but also clearly positioned, properly priced and successfully launched. You work closely, straightforwardly and as equals with all areas – here, short paths and direct communication matter more than lengthy coordination loops.

Your tasks

Planning and implementing our go-to-market strategy for new and existing products, in close coordination with management, sales and marketing
Developing positioning, messaging and pricing recommendations in coordination with relevant stakeholders
End-to-end planning and coordination of SaaS product launches – from the launch roadmap and sales and marketing enablement through to market rollout
Analysing market trends, competitors and customer feedback to derive concrete GTM recommendations
Ongoing coordination with internal and external stakeholders on launch timing, target groups and communication strategy
Designing enablement materials (e.g. sales decks, battle cards, FAQs) and training sales and customer success teams on new products and features
Monitoring GTM success based on relevant KPIs and optimising the process based on data

Your profile

Several years of experience as a Go-to-Market Manager, Product Marketing Manager or in a comparable role – ideally in the tech or AI environment
Deep understanding of successfully bringing SaaS products to market, including positioning, pricing and launch planning
Strong analytical skills and a good sense of market movements, competition and customer needs
Experience working with sales, marketing and management, as well as with tools such as Plane, Pipedrive or comparable GTM/CRM tools
Excellent communication skills and enjoyment of cross-functional collaboration
Basic understanding of AI technologies and an interest in positioning complex products clearly
Fluent German, English is a plus

What we offer

A role with real leverage: You are not just supporting GTM, but the central interface that brings product and market together
Direct access to management, sales, marketing and the entire tech team – no lengthy approval processes, just short, direct coordination
Scope to shape everything from strategy to detail: Positioning, pricing, launch planning and enablement materials are in your hands
Hybrid working with only two office days per month in Essen
A product that can actually be marketed: Avatars with response times of 0,5 seconds in over sixty languages as a strong selling point
Annual salary 55.000–70.000 €, depending on experience
An environment with an open feedback culture and regular team events, shared evenings and offsites